get paid in bread
Yummy Rewardsevery order earns crumbs.
Three crumbs for every pound. Money off, free delivery, birthday treats and our little crowned mascot waiting at the top. No cards to carry, no points maths, just bread coming back to you.
Free to join. No fees, ever. Crumbs land the moment your order is paid.
three little steps
How it works
- 01
Join the club
Create an account at checkout, or sign in before you order. It takes about eleven seconds and costs nothing but your first name.
- 02
Order and collect crumbs
Every £1 you spend drops 3 crumbs into your jar. Pre-orders, collections and wholesale samples all count.
- 03
Squeeze them for treats
Swap crumbs for money off, free delivery, party discounts and the squeeze toy everyone keeps asking us about.
fill the jar
Ways to earn crumbs
- Every £1 spent3 crumbs
- Leave a product review20 crumbs
- Tag us in a photo of your bake20 crumbs
- Refer a friend who buys50 crumbs
- Your birthday, every year120 crumbs
- First ever order100 crumbs
empty the jar
What crumbs get you
500
crumbs
£3 off your basket
1,000
crumbs
Free local delivery on any order
2,000
crumbs
A free white family loaf, 900g
3,500
crumbs
Snack variety pack on the house
6,000
crumbs
Yummy in your Tummy squeeze toy
10,000
crumbs
£25 off an order
rise like dough
Three tiers
The more you bake with us, the faster your crumbs stack. Tiers are calculated on crumbs earned in a rolling twelve months, and you never drop more than one level.
Crumb Club
From your first order
- 3 crumbs for every £1
- Birthday crumbs each year
- First look at seasonal bakes
Loaf Club
4,000 crumbs earned
- 5 crumbs for every £1
- One free delivery every month
- Early access to festive pre-orders
- A warm loaf on your birthday
Yummy Royalty
10,000 crumbs earned
- 8 crumbs for every £1
- Free delivery all year
- The squeeze toy, sent free
- Priority baking slots for parties
meet the mascot
Yummy in your Tummy
A soft, squeezy little bear in a chef hat, with a squeak in his belly. He sits on kitchen windowsills from Handsworth to Tipton, gets stolen by toddlers within minutes, and is the only member of staff who has never burnt a tray.
Squeeze him and he squeaks. Redeem him at 6,000 crumbs, or reach Yummy Royalty and he arrives free with your next box.
the small print, kindly